Lecture 6: Network Analysis

Social media networks grow rapidly. Business, especially marketing folks, want to utilize Big Data to distribute customized message to potential customers. People want to connect to each other to strengthen their individual social networks, building relationship. To achieve those objectives, more and more demand of networks analysis increase. To do network analysis, first we should think about what kind of network we are going to construct and what are we going to define node in the network. Then, how do we connect those nodes? Social media connect people as nodes. This post will focus on two current popular social media in the United States: LinkedIn and Tweeter.

LinkedIn is a professional social media, allowing users to upload resume and connect to each other in related fields.