Lecture 4: Analysis Presentation of Eller MIS department website

Presentations are focused on recommendations to the alumni and partnership sections of the Eller MIS website to improve each section. Most teams merely introduced the general findings in the Google Analytics and made recommendations without considering the targeted audiences and the goal of the website. As Dr. Ram and Ms. Anji Seigel mentioned, we should identify the goal and the targeted audiences before we start our analysis and making recommendations. Otherwise, we actually don't know what we are working on, since recommendations should be tied to objectives.

Lecture 3: Google Analytics

Before access into Google Analytics account, we are better to know the goal that we want to achieve and what the KPI for the goal is. When you first time log into the Google Analytics, setup a long period time slot to overview the fluctuation of traffic over time. We should be curious about what reasons or events caused the fluctuation, since the factors made a peak in previous period can an important element of our future element. Several critical terminologies of Google Analytics as followings were introduced during the lecture, helping web/data analyst to interpret visitor's behavior.

Lecture 2: BI and Web Metrics

-What is BI (terminology)?

Business Intelligence (BI)

Tools, technologies and techniques used for collection, measurement, understanding, analysis, and prediction using data (internal and external) in some way for performance management.

Performance Management

It’s more than measurement. First identify target and define key performance indicators (KPI), some probably can quantify but some might only qualify, to measure performance. Then based on data analyzed and metrics, we can take appropriate strategic action to reach the target and manage performance. (Monitoring, Managing, Metrics)