Presentations are focused on recommendations to the alumni and partnership sections of the Eller MIS website to improve each section. Most teams merely introduced the general findings in the Google Analytics and made recommendations without considering the targeted audiences and the goal of the website. As Dr. Ram and Ms. Anji Seigel mentioned, we should identify the goal and the targeted audiences before we start our analysis and making recommendations. Otherwise, we actually don't know what we are working on, since recommendations should be tied to objectives.
In addition, most teams did not identify the timeline of analysis. Long timeline can see seasonal trends of the website and make long-term strategy. Short timeline is usually used to control a campaign or event to see whether the event effectively attracts users to the website and help the company achieves the goal. Therefore, using different timeline can observe different types of information from the statistic numbers.
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