-What is BI (terminology)?
Business Intelligence (BI)
Tools, technologies and techniques used for collection, measurement, understanding, analysis, and prediction using data (internal and external) in some way for performance management.
Performance Management
It’s more than measurement. First identify target and define key performance indicators (KPI), some probably can quantify but some might only qualify, to measure performance. Then based on data analyzed and metrics, we can take appropriate strategic action to reach the target and manage performance. (Monitoring, Managing, Metrics)